BestPoker’s transition to the PartyPoker network

Recently, the world of online poker has undergone significant changes – ambassadors change poker rooms, and the rooms themselves move from network to network. The BestPoker room has also been affected by the changes. Entain Holding announced the acquisition of Enlabs, which means the transition of two poker rooms Optibet and BestPoker, which were previously at iPoker, PartyPoker network.

About Entain company

To understand the prospects for the development of the mentioned rooms in the new company, it is necessary to mention some facts about Entain. It is one of the largest operators in the world providing gambling services. Previously, the company was known as GVC Holdings. As of the end of March 2021, Entain’s market capitalisation exceeds $ 9 billion. The company has shown continuous growth over the past five years.

The first mention of a possible purchase of Enlabs appeared back in January. Then Entain offered $ 340 million. The deadlines for considering the conditions were set for February 18, but then they were extended by one month. Enlabs didn’t probably agree with the price of the block of shares, so the price was increased from 40 kroons per share to 53. At the moment, 94.2% of shareholders agreed to such conditions.

It is worth noting that today Entain owns such large poker rooms as Coral, Bwin, PartyPoker and dozens of other smaller rooms.

How this deal will affect BestPoker

Less than a year ago, BestPoker and Optibet changed their GGNetwork to iPoker, and now they are waiting for the next transition. To get an idea of ​​how these rooms will function in one holding, you can look at the fate of Coral and Ladbrokes – poker rooms bought by GVC in 2016. At the beginning of last year, these rooms became part of the same network along with PartyPoker. Therefore, it is highly likely that BestPoker will also be on the same network as the PartyPoker.

Moreover, this time the transition process should not take several years – the merger should be completed this year. Presumably BestPoker will be a PartyPoker skin for players from the Scandinavian and Baltic countries. The traffic volume is expected to increase significantly.

In addition to increasing traffic, the joining of BestPoker and Optibet to the PartyPoker can have a positive impact on the representation of PartyPoker on the Russian market. An attempt to create a Sochi version of the room was unsuccessful.

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